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Sunday, October 15, 2006

The iPod Killers ?

We have run the iPod Killers for Christmas/Summer series since 2004. In that time we reported on 149 portable players and NOT one iPod killer from the bunch. That said, we may actually have a couple of genuine challengers to Apple. This holiday season will see Microsoft pump tens-of-millions of dollars to hawk their new Zune portable and SanDisk's 8GB e280 flash unit is compelling high-end users. Both can realistically grab double-digit market share from the iPod, particularly because the iPod only got a modest facelift this season. Whether they do or not waits to be seen.

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